Right-click Device Applications and Select Create Application
Select Enterprise payload on the left side of the application editor, an empty payload will be added to the application on the right.
Click the browse button and choose an Enterprise Application file from your hard drive.
The system will retrieve basic information from the Enterprise App file, such as name, version, identifier, and an icon, and populate those settings in the payload.
Click Choose to change the default icon or to add an icon if the Enterprise App file contained no icon.
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Example: Creating an iOS Enterprise App
Additionally, for iOS you can configure whether or not the user should be able to remove the app manually from the device, and if the backup of the app data should be prevented. These options are only available for iOS.
The file extension for iOS apps is .ipa, .apk for Android. .xap, appx or .appxbundle for Windows and .pkg for macOS
A unique filename will be generated, which will be used when it is uploaded to your management servers for distribution.